Yorkshire Building Society
As part of a pitch to YBS, our goal was to make saving for a mortgage fun for 18-30-year-olds. I worked on the UI/UX and interaction animations for this project.
My ambition was to be quite playful with animations and keep the IA as transparent and straightforward as possible. We did this by introducing progression bars to help set expectations as to long a journey might take, and concise page structures, to avoid cognitive overload.
A piece I'm particularly happy with was an onboarding animation for savings pots. As a customer saves towards their mortgage deposit, the app constructs a house.
I left the business before the pitch took place, but my understanding is that the agency won the work.